CCTV solution and surveillance software have developed maturely, enterprises can use video analytics functions to enhance security monitoring or even analyze real-time video content. In general, the application of video analytics is not limited to surveillance functions, but is gradually being applied in retail industry, taking data analysis to predict consumers’ shopping habits and needs to achieve maximizing profits. Therefore, a new revolution of data analysis has begun in retail industries.
What is Video Analytics?
Retail analytics is software aimed at providing data and business management tools to retailers, which effectively identify customer trend and behaviour throughout marketing strategies. Additionally, video analytics are used in combination with an existing CCTV solution to gain more data information, including People Counting, Pathmaps, Identification of in-store hot spots or areas with low activity, Queue Management to identify customers’ shopping patterns, trends and behaviors.
Secret Code of Retail Analytics
After companies mastering in the data analysis, enterprise can based on consumer habits to develop marketing strategies, such as arranging shelves and product placement in favorable locations for product promotion, throughout the visual displays and strategic marketing techniques to attract customers and drive sales growth; Place new products in high-traffic areas at entrances, exits and checkout lanes to enhance exposure and increase purchase rates; Cross-selling complementary products can also stimulate consumers’ desire, such as mobile phone cases placed next to mobile phones or socks placing it next to shoes can also encourage and remind consumers of their needs. Displaying products through “interactive elements” can further enhance consumer participation and guide their purchasing decisions to drive sales.
Also, people counting statistics is 95% of accuracy in retail analysis software, even in a crowded environment, it does not affect the measurement of visitor volume. Besides, People Counting is operated in Cloud and unlimited storage space, safe (security of data) and easy of access, all of them are the pros of using cloud storage to access data at anytime and anywhere. Thus, enterprises able to make business decisions based on retail analysis along with the considerable return on investment, low operating costs and cost-effectiveness.
The trend of digital era becomes popular in the market, demand and application of retail analysis are also increasing day by day. If you are interested in the above services, please contact us by email enquiry@ensecsolutions.com or by phone at (852) 2343 6884 for more information.